Microsoft is among the most powerful companies in the world. Its Windows and Office products power computers across the globe. Microsoft’s chief, Bill Gates, remains to be one of the more important names in the technology field. But one thing…Microsoft is not cool—at least not yet. Having said that, there’s some evidence that Microsoft’s new smartphone software, Windows Phone, may possibly change this.

Microsoft has long battled an industry reputation as a sort of stodgy dullard. There’s a decent list of unsuccessful Microsoft products. Remember the Zune music player? Perhaps not. What about the Kin phone? That flop has long vanished from the minds of most consumers.

That being said, Microsoft’s Windows Phone software has captured some interest. The Windows Phone has been received well by both critics and consumers.

Windows Phone draws approval for its vibrant on-screen typography and its mosaic of animated tiles on its home screen. This presents a visual contrast with the home screen of the iPhone. The operating system gets points, too, for making it easier for users to gain access to social networks. When friends or family members post pictures, messages, or updates to Twitter or Facebook, the tiles representing these services pop into life on Windows Phone-equipped devices.

Even with all of these features and praise Windows Phone has not been the biggest seller. This is perhaps due to the phones that come loaded with the OS. Many people believe these phones are dull and wireless services providers are still pushing the iPhone and Android in a big way.

While sales may be lower then ideal for Windows Phone the change it is making to Microsoft’s reputation could have a very positive impact. Where the consumer is concerned, a little cool never hurt a business.