Strategy and finances are not the only facets of a successful company, but they are typically what companies concentrate on. It might not seem apparent, but company culture plays a very important role too. It can affect your branding, marketing, and day-to-day operations, and how the public views your company. For instance when we think of brands like Apple, Google, and Starbucks, not only do their logos and products come to mind, but a slew of positive qualities: warmth, efficiency, fun, excellence, etc. These attributes are thanks in part to each company’s positive business culture.

Why Culture is so Important

Giving your employees a feeling of ownership over their jobs makes them feel empowered, and empowerment encourages innovative thinking. This all starts with a healthy workplace culture. If people feel invisible or stifled in their work place, they will do the minimum required of them. It’s human nature to want to feel like we are part of something and that we have some control over our lives. Don’t forget that your brand is made up of the individuals in your company. So nurturing a positive company culture is not just the responsibility of the HR department, but of everyone, from the CEO to the janitor.

Below are just a few of the benefits of fostering a healthy culture.

  • Focus – When individuals are focused on the same goal, that goal is much more easily attained. Businesses that have a healthy culture, have employees that value the collective goal and genuinely strive to reach it. Unhealthy cultures can result in cynicism because individuals do not feel connected to the goal. Their goal is to merely get through the day.
  • Cohesion – The foundation of cohesion is strong communication between team members, whether they are dealing with successes or roadblocks. Strong communication strengthens teamwork and makes operations run more smoothly. In a workplace with an unhealthy culture, people might be nervous to offer feedback about issues that arise or may not care enough to act quickly when issues do arise.
  • Motivation – It may seem obvious that a enthusiastic workforce gets things done, but firms that are not aware of the health of their culture could be suffering when it comes to efficiency.

Measuring the Cultural Health of Your Company

This can be a challenging step but should be assessed a few times a year. One of the first steps is to look at how individuals are managed, how jobs are given out, and do individuals have some say in what they are doing? Of course you may find a few people who’ll never be happy, but if the general consensus is unfavorable, start considering making a few changes for the healthy of your company. Check back soon for some tips on transforming your company’s culture for the better.