Earlier this week we reviewed the reasons why your company’s culture influences your brand. A healthy company culture can have a very positive effect on your daily operations and the way the general public views your company. Measuring the cultural health of your company is one thing, but where do you go from there. Below we’ll look at some ideas to improve or give your company a cultural makeover.
The first step is to determine how you want your business to “feel.” Below are a few questions to ask yourself:
More questions than answers may arise, so brainstorming with your co-workers is a wonderful approach to finding creative answers. Here are several ideas to start with:
Suggestion/Thought box – Permitting people to anonymously share their feelings or opinions concerning the day to day in the office can cause a more open feeling in the company. These concerns can be mentioned in company meetings if they relate to everyone.
Empower employees – Give people ownership over their jobs by treating them like peers as opposed to peons. You can achieve this by being more transparent; don’t just communicate when you have successes, tell them when things aren’t going perfectly. It will build a team full of mutual support.
Flexible hours – You hired your employees because you have confidence in them to do their job. Allowing them to have relatively flexible hours will show you trust them to get their work done well and on time. The respect you give them will be reflected in the respect they give you.
Dress code – Gone are the days of the suit and tie everyday (at least for most fields), so let employees express themselves with their clothing. This will make them feel free and accepted. Another suggestion is to have themed clothing days. Examples of this are: wig day, silly t-shirt day, hat day, etc. Let employees make suggestions for themes. A little silly goes a long way.
Celebrate – A company is made up of the people in it, so celebrate together. A monthly movie day, a catered lunch, or lunchtime board game days are only a few ways you can get your employees together to celebrate.
Here are a few things companies do to give their culture a playful edge: